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Social media - Wikipedia. A soldier views an armed forces- oriented Facebook page on a mobile device. The variety of stand- alone and built- in social media services currently available introduces challenges of definition; however, there are some common features.
They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media differ from paper- based or traditional electronic media such as TV broadcasting in many ways, including quality. Social media operate in a dialogic transmission system (many sources to many receivers). Some of the most popular social media websites are Facebook (and its associated Facebook Messenger), Whats. App, Tumblr, Instagram, Twitter, Baidu Tieba, Pinterest, Linked.
In, Gab, Google+, You. Tube, Viber and Snapchat. These social media websites have more than 1. Observers have noted a range of positive and negative impacts from social media use. Social media can help to improve individuals' sense of connectedness with real and/or online communities and social media can be an effective communications (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression and even the issues of cyberbullying, online harassment and .
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According to Nielsen, Internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U. S. However, the first social networks were short- lived because their users lost interest. The Social Network Revolution has led to the rise of the networking sites. This increase is because of the smart phones that are now in the daily lives of most humans. This is an analogy to the concept of a viralinfectious disease in biology, some of which can spread rapidly from an infected person to another person. In a social media context, content or websites that are .
In some cases, posts containing controversial content (e. Kim Kardashian's nude photos that .
Many social media sites provide specific functionality to help users reshare content . Businesses have a particular interest in viral marketing tactics because such a campaign can achieve widespread advertising coverage (particularly if the . The social news website Slashdot sometimes has news stories that, once posted on its website, .
This is a group of mobile marketing applications that allow the creation and exchange of user- generated content. According to Andreas Kaplan, mobile social media applications can be differentiated among four types. Facebook Places; Foursquare)Space- locators (only location sensitive): Exchange of messages, with relevance for one specific location, which are tagged to a certain place and read later by others (e. Yelp; Qype, Tumblr, Fishbrain)Quick- timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e. Any firm can know the exact time at which a customer entered one of its outlets, as well as comments made during the visit.
For example, Mc. Donald's offered $5 and $1. This promotion increased check- ins by 3.
Twitter messages. For example, when launching its California- Cancun service, Virgin America offered users who checked in through Loopt at one of three designated Border Grill taco trucks in San Francisco and Los Angeles between 1. For example, American Eagle Outfitters remunerates such customers with a tiered 1. Mobile social media applications such as Amazon. Pinterest have started to influence an upward trend in the popularity and accessibility of e- commerce, or online purchases. A common thread running through all definitions of social media is a blending of technology and social interaction for the co- creation of value. People obtain information, education, news, and other data from electronic and print media.
Social media are distinct from industrial or traditional media such as newspapers, television, and film as they are comparatively inexpensive and accessible. They enable anyone (even private individuals) to publish or access information. Industrial media generally require significant resources to publish information as in most cases the articles go through many revisions before being published. Originally social media was only used by individuals but now it is used by businesses, charities and also in politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. The main challenge posed by content in social media sites is the fact that the distribution of quality has high variance: from very high- quality items to low- quality, sometimes abusive content. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility.
Frequency: The number of times an advertisement is displayed on social media platforms. Accessibility: The means of production for industrial media are typically government and/or corporate (privately owned); social media tools are generally available to the public at little or no cost. Usability: Industrial media production typically requires specialized skills and training. Conversely, most social media production requires only modest reinterpretation of existing skills; in theory, anyone with access can operate the means of social media production.
Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months) compared to social media (which can be capable of virtually instantaneous responses). Permanence: Industrial media, once created, cannot be altered (once a magazine article is printed and distributed, changes cannot be made to that same article) whereas social media can be altered almost instantaneously by comments or editing. Community media constitute a hybrid of industrial and social media. Though community- owned, some community radio, TV, and newspapers are run by professionals and some by amateurs. They use both social and industrial media frameworks. Social media have also been recognized for the way they have changed how public relations professionals conduct their jobs. As stated by Doc Searls and David Wagner, two authorities on the effects of Internet on marketing, advertising, and PR, .
They understand that there aren't censors, they're the company's best conversationalists. There are four channels by which social media resources are transformed into business performance capabilities. Social corporate networking can increase operational performance capabilities. There are four tools that engage experts, customers, suppliers, and employees in the development of products and services using social media. Companies can use these tools to improve their business capacity and performance. Tools range from free, basic applications to subscription- based, more in- depth tools.
Social media tracking also enables companies to respond quickly to online posts that criticize their product or service. By responding quickly to critical online posts, and helping the user to resolve the concerns, this helps the company to lessen the negative effects that online complaints can have about company product or service sales. In the US, for example, if a customer criticizes a major hotel chain's cleanliness or service standards on a social media website, a company representative will usually quickly be alerted to this critical post, so that the company representative can go online and express concern for the sub- par service and offer the complaining person a coupon or discount on their next purchase, plus a promise to forward their concerns to the hotel manager so that the problem will not be repeated. The . For instance, Linked. In users are thought to care mostly about identity, reputation, and relationships, whereas You. Tube's primary features are sharing. Many companies build their own social .
These are private communities that engage people around a more narrow theme, as in around a particular brand, vocation or hobby, rather than social media containers such as Google+, Facebook, and Twitter. PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed . Kietzmann, Kristopher Hermkens, Ian P. Silvestre describe the honeycomb relationship as . This can include disclosing information such as name, age, gender, profession, location, and also information that portrays users in certain ways.
Many social media sites are designed primarily to facilitate conversations among individuals and groups. These conversations happen for all sorts of reasons.
People tweet, blog, make online comments and send messages to other users to meet new like- minded people, to . Yet others see social media as a way of making their message heard and positively impacting humanitarian causes, environmental problems, economic issues, or political debates. The term 'social' implies that exchanges between people are crucial.
In many cases, however, sociality is about the objects that mediate these ties between people. It includes knowing where others are, in the virtual world and/or in the real world, and whether they are available. Two or more users have some form of association that leads them to converse, share objects of sociality, send texts or messages, meet up, or simply just list each other as a friend or fan.
Reputation can have different meanings on social media platforms.